The year was 2001 and the place Lagos, Nigeria. Our ever enthusiastic team was on its exploratory market visits to understand COCA COLA Vending Operations. They observed that the LAGOS MARKETS were full of varied types of BOX shaped, conventional Cooler Boxes, leading to Brand inconsistency in the market and having no Brand Identity.

The challenge for our team was to break away from the conventional Box Type Ice Coolers and come out with an innovatively designed Ice Cooler incorporating COCA COLA brand elements.

The year 2004, Dar Es Salaam informal markets - the small Convenience Stores, Kiosks, Road Side Vendors - all are flooded with various types of Juices, Energy Drinks, Water etc etc and they are also selling COCA COLA Brands.

All competing brands are stocked at the same place with no or very less visibility of COCA COLA Brands at these locations. Hence the need was felt to enhance the brand visibility very effectively and at an economical and faster roll out basis.

Year  : 2005