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The year 2004, Dar Es Salaam informal markets - the small Convenience Stores, Kiosks, Road Side Vendors - all are flooded with various types of Juices, Energy Drinks, Water etc etc and they are also selling COCA COLA Brands.

All competing brands are stocked at the same place with no or very less visibility of COCA COLA Brands at these locations. Hence the need was felt to enhance the brand visibility very effectively and at an economical and faster roll out basis.

Thus the innovative BRAND STAND - 12 Bottle Display Stand was born offering many advantages to the Bottlers....
 
 
 
Advantages :
PROVIDES HIGH BRAND VISIBILITY AT POINT OF SALE
CHANGEABLE CORREX BOARD COMMUNICATION SYSTEM
AESTHETICALLY APPEALING
REINFORCES THE COCA COLA BRAND
OPTION OF FIXING/LOCKING TO THE SALES COUNTER
ACCOMODATES 200 ml TO 500 ml GLASS/PET BOTTLES
6 BOTTLES IN 2 ROWS
ECONOMICALLY PRICED
 
Our first customer M/s Coca Cola Kwanza , Dar es Salaam has placed more than 25,000 BRAND STANDS in the very first year in Dar es Salaam Markets.
 
In the words of Mr. Francis Nanai….Country Demand Creation Manager, Coca Cola Kwanza, Dar es Salaam, Tanzania.
 
From        : Francis Nanai [mailto:fnanai@ccsabco.co.za]
Sent         : Tuesday, November 01, 2005 3:43 PM
To             : Naresh Kevalramani
Subject   : Our Discussion

Naresh,

CCK has purchased 17,000 display stands from you for dukas & kiosks. These are very good quality POS materials. They have really improved our visibility & brand images (for Coca-Cola & Dasani water) at outlet level. These stands are strong and long lasting. Next year we will add more for further activation of our market which is predominantly lower end. Continue innovating for this ever dynamic market. Well done Simba Plastic!!!!!!!!

Regards,
Francis.
 
So far we have sold more than 50,000 units to various Bottlers all across Africa and the Brand Stand is still getting stronger. It has also made inroads in the Asian markets.
 
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