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Home  Success Stories DRC (Congo)
Place : Kinshasa, Republic Democratic du Congo (DRC)

Year  : 2005

 
Objective:
To develop and provide a improvised solution for the existing Vending System being used for retail vending of Cigarettes.
 
Market Findings:
 
Existing Vending System:
 

Made in plain wood hence high maintenance costs and very short life span in the market.

High recurring costs and product not suitable for all weather out door conditions.

Lack of Branding space on the existing vending system .

Very less space in the Lid to display the Cigarette packs.

Brand communication is very easily stolen.

Parasol placed in the center thereby obstructing the display of the Cigarette Packs.

Very small space for keeping forwarder stocks.
   
OUR INNOVATIVE SOLUTION… BAT TABLE TOP
 
 
Featuring :
Made from 100% Food Grade LLDPE Plastic in the Brand Colors specified.
No rotting, corrosion hence longer life.
No recurring costs as no need for painting.
Product is suitable for all weather out door conditions.
Plenty of Branding space available.
Customized Vending cum built in Display System in the lid for the Cigarette Packs.
Provision to place Parasol at either sides of the Vendor which does not obstruct the display of the Cigarette Packs
Abundant space for keeping forwarder stocks
 
BAT DRC is in the process of implementing this solution in their markets.
 
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