The year 2004, Dar Es Salaam informal markets - the small Convenience Stores, Kiosks, Road Side Vendors - all are flooded with various types of Juices, Energy Drinks, Water etc etc and they are also selling COCA-COLA Brands.
All competing brands are stocked at the same place with no or very less visibility of COCA-COLA Brands at these locations. Hence the need was felt to enhance the brand visibility very effectively and at an economical and faster roll out basis.
Thus the innovative BRAND STAND - 12 Bottle Display Stand was born offering many advantages to the Bottlers . . .
BRANDSTAND - Bottle Display Stand
Advantages
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Our first customer M/s Coca-Cola Kwanza , Dar es Salaam has placed more than 25,000 BRAND STANDS in the very first year in Dar es Salaam Markets.
In the words of Mr. Francis Nanai . . .Country Demand Creation Manager, Coca-Cola Kwanza, Dar es Salaam, Tanzania.
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So far we have sold more than 50,000 units to various Bottlers all across Africa and the Brand Stand is still getting stronger. It has also made inroads in the Asian markets.
